Practice
A representative inventory of the platforms, organizations, and systems I've shaped.
WORK
Scaling platform and design
2019 - Present
CrowdStrike → Scaled design org from 6 to 115, led platform UX strategy, drove vision, roadmaps, and prioritization for platform capabilities and design systems, built scalable operational frameworks, design infrastructure and practices, and launched industry-leading products and supporting core platform foundations.
Building UX practices from the ground up
2013 - 2019
Quest Software → Built first research and content teams, established UX Ops practice and frameworks, created company-wide design system, redesigned ecommerce platform and prioritised roadmap and releases while building out ongoing customer feedback loops
Benefitfocus → Introduced design research and set up customer advisory boards, launched first UX ops practices, redesigned flagship platform
Foundations in craft
2005 - 2013
Earlier roles → UX + communication design across enterprise and marketing (B2B and B2C), established grounding in product requirements and prioritization, research, UX Ops, IA, UX and UI design, and writing
Companies included Lowe’s Home Improvement, The Hershey Company, and Phoenix Contact
EDUCATION + ONGOING PRACTICE
Multidisciplinary learning
A deliberately broad foundation in fashion, data visualisation, and design.
MPS, Data Analytics + Visualisation (MICA)
In progress. Grounds my data art practice in analytic method and visual rigor with additional exploration in data-driven generative artefacts and physicalisation. Completing 2027.
MFA, Fashion: Merchandising + Product Development (Academy of Art University)
Shaped my thinking about product, systems, and craft in ways a technical degree wouldn't have. Pattern-making and collection planning are the same intellectual problem as platform architecture, at a different scale in different space
BA, Journalism: Communication, Editorial, and Magazine Design (Temple University)
The foundations of my education: combining writing and design for web, advertising, and print.